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Marketing & growth

Paid media managed to a number that matters to your business

Performance marketing is simple to describe: spend money on ads, get more back. Doing it reliably takes clean tracking, clear targets, constant testing and landing pages that convert. We bring all four.

  • Cross-channel media buying
  • Tracking and attribution
  • Creative testing

Budget follows results

Illustrative
Target

Google Search

Meta prospecting

Meta retargeting

Shopping

Channels
Google and Meta
Managed to
Your cost-per-result target
Updates
Weekly, plus monthly review
Fee
Fixed, not tied to spend

The challenge

Ad spend without accountability

Campaigns are often judged on clicks or platform-reported numbers that don't match the bank account. Without agreed targets and joined-up tracking, it's hard to know whether to spend more or stop.

  • Platform numbers that don't match actual sales
  • No agreed cost-per-lead or return target
  • Google and Meta managed by different people

Our approach

Agree the target, then manage to it

We start by working out what a lead or sale is worth to you and what you can afford to pay for one. Campaigns across Google and Meta are then managed against that target, with tracking that connects ad spend to real outcomes.

Ad spend, traced to a result
  1. Ad spendGoogle and Meta
  2. ClickTracked with GA4 and pixels
  3. LeadCaptured in forms and your CRM
  4. SaleSent back to the ad platforms

What's included

  1. Target setting and unit economics

    Working out viable cost per lead, cost per acquisition and return on spend.

  2. Cross-channel media buying

    Google and Meta budgets allocated by performance.

  3. Tracking and attribution

    GA4, pixels, Conversions API and offline conversion imports where possible.

  4. Creative testing

    A steady pipeline of new ads to test and learn from.

  5. Landing pages

    Focused pages built for specific campaigns and offers.

Coverage

Channels, managed together

  • Google

    Search, Shopping and Performance Max for people already looking.

  • Meta

    Facebook and Instagram to create demand and retarget.

Why it matters

What performance done well gives you.

  • Clear accountability

    Everyone knows what success looks like and how it's measured.

  • Budget follows results

    Spend shifts toward what produces customers.

  • Scalable growth

    When the numbers work, you can confidently invest more.

Campaign dashboard with results

How it works

How we deliver performance marketing.

  1. 1

    Model

    Targets are set from your margins and lifetime value.

  2. 2

    Track

    Measurement is fixed so results can be trusted.

  3. 3

    Launch

    Campaigns and landing pages go live across chosen channels.

  4. 4

    Scale

    Budgets increase where targets are met, and tests continue.

The difference

Same goal, different approach.

The usual way

  • Judged on clicks and platform numbers
  • No agreed cost-per-lead target
  • Google and Meta run separately

How we do it

  • Judged on leads, sales and return on spend
  • A target set from your margins
  • One budget across both, moved by results

Pricing

Packages for performance marketing.

All packages

Google & Meta Ads (PPC)

Paid campaigns managed for enquiries and sales, not clicks.

  • Basic

    Your first paid campaigns, on a focused budget.

    Get a quote
    • 1 platform (Google or Meta)
    • Up to 2 active campaigns
    • Ad spend managed up to $1,000 a month
    • Keyword research and ad copy
    • Campaign and audience set-up
    • Conversion tracking
    • Google Analytics integration
  • Most popular

    Standard

    Google and Meta together, with testing and remarketing.

    Get a quote
    • 2 platforms (Google and Meta)
    • Up to 5 active campaigns
    • Ad spend managed up to $5,000 a month
    • A/B testing of ads and audiences
    • Remarketing campaigns
    • Google Shopping ads
    • Negative keyword management
  • Advance

    Full-funnel management for larger ad budgets.

    Get a quote
    • All platforms, including LinkedIn and Bing
    • Unlimited active campaigns
    • Ad spend managed from $5,000 a month
    • Advanced audience segmentation
    • Dynamic ads
    • Full-funnel strategy
    • Landing page A/B testing

Monthly management fee. Ad spend is paid directly to Google or Meta from your own account.

Compare with other services on all packages.

Projects that used this service.

All projects
Diff Luxury website design shown on screen

Diff Luxury

Website design and development for a luxury lifestyle brand, with SEO and PPC support.

  • Websites
  • SEO
  • Google Ads
sadaiv jewels

sadaiv jewels

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  • Digital Marketing
  • Social Media
  • Meta Ads
  • Google Ads
  • Websites

Questions about performance marketing.

Can't find what you need? Ask us directly.

  • Performance marketing focuses on paid channels measured against direct outcomes like leads and sales. Digital marketing is broader and includes brand-building, SEO and content.

  • It depends on your market and goals. We'll recommend a budget that allows meaningful testing, and tell you if a smaller budget would be better spent elsewhere.

  • Weekly updates on key numbers and a monthly review covering spend, results against target, learnings and next steps.

  • In many cases, yes, by importing CRM or sales data back into the ad platforms. We'll assess what's possible with your systems.

  • We generally work on a fixed management fee so our advice isn't tied to how much you spend. Any alternative structure is discussed openly.

Let's talk about your performance.

Tell us where you are now and where you want to be. We'll come back with an honest view of what will help most.