Diff Luxury
Website design and development for a luxury lifestyle brand, with SEO and PPC support.
- Websites
- SEO
- Google Ads
Marketing & growth
Be the answer when your customers are already searching
Search ads catch people at the moment of intent. We build Google Ads accounts that spend on the queries that convert, keep out the ones that don't, and send clicks to pages built to turn them into enquiries.
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Ad copy matched to the exact search. Sent to the matching collection page.
The challenge
Paying for clicks that were never going to buy
Broad keywords, automated recommendations accepted without question and missing negative keywords can quietly consume a budget. Add a generic landing page and even good traffic slips away.
- Search terms report full of irrelevant queries
- Conversions counted on page views, not real actions
- Every ad sending traffic to the homepage
Our approach
Intent-led structure and tight measurement
We group keywords by intent, write ads that match each group, and send traffic to the most relevant page. Conversion tracking is set up properly in Google Ads and GA4, so automated bidding learns from outcomes that matter to your business.
What's included
Keyword and competitor research
Finding the searches with buying intent and understanding who you're bidding against.
Search campaigns
Tightly themed ad groups with responsive ads and assets.
Shopping and Performance Max
Product feed setup and optimisation for e-commerce brands.
Conversion tracking
Calls, forms, WhatsApp clicks and purchases tracked accurately.
Query and bid management
Regular search-term reviews, negative keywords and bid strategy adjustments.
Why it matters
What Google Ads done well gives you.
High-intent traffic
Your ads appear for people actively searching for your product or service.
Spend you can account for
Clear tracking shows which keywords and campaigns produce results.
Fast feedback
Search data reveals what customers want, informing your SEO and content too.
How it works
The process, step by step.
- 1
Research
Keywords, competitors, landing pages and tracking are reviewed.
- 2
Structure
Campaigns and ad groups are built around clear intent themes.
- 3
Launch
Ads go live with conservative budgets and close monitoring.
- 4
Refine
Search terms, bids, ads and pages are improved on a weekly cycle.
Related work.
All projectsQuestions, answered.
Can't find what you need? Ask us directly.
They do different jobs. Google captures existing demand from people searching; Meta creates demand by reaching people who aren't searching yet. Many businesses need both, in different proportions.
Yes. We'll audit it first. Keeping the account history is usually better than starting fresh.
Yes, including Merchant Center setup and product feed optimisation for Shopify and WooCommerce stores.
Regular search-term reviews, negative keyword lists, location and schedule controls, and bidding toward real conversions rather than clicks.
Yes. The account and its data stay in your name. We work with manager access.
Let's talk about your Google Ads.
Tell us where you are now and where you want to be. We'll come back with an honest view of what will help most.