Diamond & jewellery website development
Jewellery websites built to sell diamonds, not just show them.
Custom React, Node.js and MongoDB stores with a ring builder, live diamond search, automatic pricing and an admin panel your team will actually use.
- React · Node.js · MongoDB
- Ring builder & diamond search
- Admin panel, invoices & bulk upload
Built with
React
A fast, app-like storefront. Filters, the ring builder and prices update instantly.
Node.js
The API behind it all: pricing rules, orders, invoices and integrations.
MongoDB
A flexible catalogue for metals, sizes, stones and thousands of variants.
REST APIs
Connect diamond suppliers, payment gateways, ERPs and CRMs.
Why generic stores lose diamond sales
Jewellery isn't a simple product. Off-the-shelf themes struggle with exactly the things buyers care about most.
- 01
No real ring builder
Buyers want to pair a setting with a diamond and see the price. Templates and plugins rarely handle it well.
- 02
Prices go out of date
When metal rates or stone prices change, updating hundreds of products by hand means mistakes and lost margin.
- 03
Products added one by one
Large catalogues with metals, sizes and stones take weeks to upload without proper bulk tools.
- 04
Not enough proof
High-value buyers need certificates, clear specs and an easy way to ask questions before they pay.
What you can sell
More than diamonds: sell every kind of jewellery
The same store handles bridal, fine jewellery, gemstones and made-to-order pieces, each with the options and pricing it needs.
Engagement rings
Ready-to-ship rings and a full ring builder for custom designs.
Wedding bands
Men's and women's bands, matching sets and eternity rings, by metal and width.
Earrings
Studs, drops and hoops, sold as pairs with carat totals worked out for you.
Necklaces & pendants
Solitaires, tennis necklaces and pendants with chain length options.
Bracelets
Tennis bracelets, bangles and chains, sized and priced by length.
Gemstones & custom designs
Coloured stones, gold collections and bespoke orders with sketches and quotes.
Features
Everything a jewellery store needs, built in
Pick the modules you need now and add more as you grow. Each one is built for how jewellery is actually sold.
Storefront
Ring builder
Start with a setting or a diamond, choose metal and size, and see the full price before checkout.
Diamond search
Lab-grown and natural diamonds filtered by shape, carat, colour, cut, clarity and price.
Certificate lookup
Search by GIA or IGI report number and show certificates on every eligible stone.
Product options
Metals, karats, ring sizes and stone choices on one product, each with its own price.
Wishlist & compare
Let buyers save favourites and compare rings and diamonds side by side.
Appointment booking
Online or in-store consultations booked straight from the website.
Education & SEO pages
4Cs guides, size charts and a blog that answer questions and bring in search traffic.
Mobile-first speed
Built for phones first, where most jewellery browsing starts.
Admin panel
Automatic pricing
Prices calculated from metal, stone and your markup rules, and updated across the catalogue.
Bulk product upload
Import and update thousands of products and variants from a spreadsheet.
Invoice generator
Create branded invoices for every order, ready to download or send.
Orders & customers
Track orders, manage customer accounts and follow up on enquiries in one place.
Offers & coupons
Discount codes, sign-up offers and sales prices, managed without a developer.
Integrations
Diamond supplier APIs
Connect supplier inventory feeds so stones and prices stay in sync.
Payments & shipping
Payment gateways, shipping estimates and coupon codes at checkout.
Your systems
APIs to connect ERPs, CRMs and accounting tools you already use.
Ring builder
A ring builder that sells the whole ring
Buyers choose a setting, pick a diamond or gemstone and confirm metal and size, with the price updating at every step. Try a simplified version below.
- Setting
- Halo
- Diamond
- 1.50 ct Oval, lab-grown
- Metal & size
- 14K White Gold, size 6
Total price, updated automatically
$2,950
Setting $1,300
Diamond $1,650
Demo prices for illustration only. On your store, prices come from your own rules.
What the ring builder can do
- 01
Start either way
Begin with a setting or with a stone. The builder keeps the choice and guides the rest.
- 02
Only combinations that work
Each setting shows only the shapes and carat ranges it can hold, so buyers never pick something you can't make.
- 03
Diamonds or gemstones
Lab-grown, natural, sapphires, emeralds or moissanite: the centre stone can be anything you sell.
- 04
Metal, karat and colour
White, yellow and rose gold in 10K to 18K, platinum or silver, each with its own price.
- 05
Side stones, halos and bands
Optional halos, accent stones and band styles that change the look and the price.
- 06
Ring size and engraving
Full and half sizes, plus an engraving message with a live preview and character limit.
- 07
Clear price breakdown
Setting, stone, metal and making charges shown separately, so the total makes sense.
- 08
Certificate with the stone
The GIA or IGI report for the chosen diamond is shown before checkout.
- 09
Save, share or book
Buyers save designs to their account, share them, or book an appointment to see them in person.
- 10
Straight into checkout
The finished ring goes to the cart as one item with every choice recorded for production.
The same engine can power earring, pendant and matching wedding band builders.
Case study
Rings of USA: a complete diamond store
A New York lab-grown and natural diamond jeweller needed more than a catalogue. We built a custom React, Node.js and MongoDB store with a three-step ring builder, a detailed diamond search and an admin panel for the whole business.
Visit ringsofusa.com
What we built for Rings of USA
- Three-step ring builder: setting, diamond, ring size
- Start with a setting or with a lab-grown or natural diamond
- Diamond filters for shape, price, carat, colour, cut and clarity
- Certificate search by report number
- Metal options from 10K to platinum, with ring sizes
- Wishlist, compare and customer accounts
- Appointment booking and shipping estimates
- Education hub: 4Cs, buying guides and size charts
Admin panel · 10 modules
An admin panel built for jewellers
Your team runs the whole store from one place, without calling a developer for everyday changes. Click a module to see what it does.
Dashboard
See how the business is doing the moment you log in.
- Sales, orders and enquiries at a glance
- Recent orders and their status
- Best-selling products and categories
- Alerts for low stock and pending requests
How we build your store
- 01
Discover
We review your catalogue, suppliers, pricing and how your customers buy.
- 02
Design
Ring builder flows, product pages and checkout designed around your brand.
- 03
Build
React storefront, Node.js API and MongoDB catalogue developed and tested.
- 04
Import & connect
Products bulk-imported, pricing rules set, payments and suppliers connected.
- 05
Launch & grow
Go-live, team training and ongoing support, SEO and ads when you're ready.
Built for
Diamond manufacturers & wholesalers
Show live inventory and take enquiries from trade buyers.
Jewellery brands selling direct
Sell engagement rings and fine jewellery online with confidence.
Showrooms & retailers
Bring your showroom online and book appointments from the site.
Lab-grown diamond sellers
Present lab-grown and natural stones clearly, side by side.
Questions jewellers ask us.
Ring builders, live diamond inventory and custom pricing rules push Shopify apps to their limits and add monthly app fees. A custom build does exactly what your business needs. For simpler catalogues Shopify can be the better choice, and we'll tell you honestly.
It depends on your catalogue, the modules you need and the integrations. We share a clear timeline in the proposal once we understand the scope.
Yes. The admin panel covers products, bulk uploads, pricing rules, orders, invoices and content, so everyday changes don't need a developer.
Yes. Prices are calculated from rules you set, such as metal, stone and markup, so when an input changes, the affected products update together.
Yes, where the supplier offers an API or data feed. We check what's available during discovery and plan the integration with you.
Yes. We migrate products, customers and content, and set up redirects so you keep your search rankings.
You do. The website, its data and your accounts belong to your business.
We train your team and offer maintenance plans for updates, backups and improvements, plus SEO and ads when you want to grow traffic.
Get a website plan for your jewellery business
Tell us what you sell and how you sell it. We'll reply with a recommended approach, timeline and cost.
- 1We review your business and current site
- 2We send a recommended approach, timeline and cost
- 3We walk you through it on a call
Ready to sell more diamonds online?
Let's plan a store with the ring builder, pricing and admin tools your business needs.
Get a website plan