Web & commerce
Interfaces that make the next step obvious
Good UX is mostly invisible: people find what they need and act without thinking about it. We research how your customers behave, then design journeys and interfaces that remove friction.
Key journey
Home
Product
Enquiry
Friction found
Enquiry form asked for seven fields. Reduced to four.
The challenge
Designed to look good, not to be used
Many websites are designed from the inside out, organised around the company's structure rather than the customer's questions. Visitors get lost, forms get abandoned and mobile users give up.
- Navigation that reflects the org chart, not customer needs
- Forms and checkouts with unnecessary steps
- Mobile experience treated as an afterthought
Our approach
Understand the user, then design the interface
We look at analytics, talk to your team and, where possible, your customers. We map the key journeys, test structure with wireframes and prototypes, then design a polished interface with a reusable component system.
What's included
UX research and analysis
Analytics review, heuristic evaluation and stakeholder interviews.
Information architecture
Site maps and navigation built around customer tasks.
Wireframes and prototypes
Layouts tested and refined before visual design.
Interface design
Polished, accessible UI for desktop and mobile.
Design systems
Reusable components that keep the product consistent as it grows.
Why it matters
What UI/UX done well gives you.
Fewer drop-offs
Clearer journeys mean more people complete forms and purchases.
Lower rework
Testing structure early avoids expensive changes later.
Accessible by default
Designs consider contrast, legibility and keyboard use from the start.
How it works
The process, step by step.
- 1
Research
Data, stakeholders and users inform the brief.
- 2
Structure
Journeys, site maps and wireframes are created.
- 3
Design
Visual interface and component library are produced.
- 4
Validate
Prototypes are reviewed and refined before development.
Related work.
All projects
Diff Luxury
Website design and development for a luxury lifestyle brand, with SEO and PPC support.
- Websites
- SEO
- Google Ads
Questions, answered.
Can't find what you need? Ask us directly.
Yes, including dashboards, portals and booking flows. The process scales to the complexity of the product.
We design in Figma and share files, prototypes and comments with your team throughout.
Yes. We prepare developer-ready files with specifications and components.
Where budget and access allow, we run lightweight usability tests. Otherwise we rely on analytics and expert review.
Yes. We design to recognised accessibility guidelines for contrast, structure and interaction.
Let's talk about your UI/UX.
Tell us where you are now and where you want to be. We'll come back with an honest view of what will help most.