- Client
- Braj Bhoomi
- Industry
- Real Estate
- Scope
- Website design & development
- Services
- Websites, UI/UX, SEO
Braj Bhoomi case study
Giving every development its own front door
How a clearer structure and focused enquiry routes gave a real estate developer a website that works for buyers and investors.
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01/The context
The context
Home buyers and investors do much of their research online before they visit a site or call a sales office. For a developer with more than one project, the website is where those buyers compare options and decide whether to make contact.
02/The challenge
What stood in the way.
- 01
Several developments needed to be presented without overwhelming visitors
- 02
Buyers and investors needed an easy way to enquire about a specific project
- 03
The brand needed a professional online presence that matched the quality of its projects
03/The goals
What success had to look like.
- 1Showcase each project clearly
- 2Capture enquiries from interested buyers
- 3Launch with search-ready foundations
04/The work
What we delivered.
- 01Custom UI/UX design
- 02Responsive website development
- 03Project showcase pages
- 04Enquiry and lead capture forms
- 05On-page SEO setup
05/Structure
Two clicks from brand to project.
A clear site structure so visitors can move from the brand to an individual project in a couple of clicks.
06/Design
A design that is unmistakably theirs.
A custom design aligned with the Braj Bhoomi identity, rather than an adapted template.
07/Lead capture
Enquiries where interest peaks.
Enquiry forms placed on project pages, where interest is highest.
08/Search readiness
Ready to be found from day one.
On-page SEO basics configured so the site is ready to be found.
09/Execution
Execution
The site was developed to be fast and fully responsive, so it works as well on a phone during a site visit as it does on a desktop at home. Each development received a dedicated project page, giving the sales team a single link to share for each project.
10/Takeaways
What we took away.
- 01
In real estate, project pages matter more than the homepage. They are what buyers share and return to.
- 02
Enquiry forms convert best when they sit next to the project a buyer is already looking at.
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