Industries / Jewelry / B2B Website Development
B2B Jewelry Website Design & Development Services
Selling jewelry to retailers is nothing like selling a T-shirt online. Prices move with gold rates, buyers need their own trade pricing, and orders come in bulk. Brand Brisk builds B2B jewelry websites around the way the wholesale trade really works.
- Web Design
- Development
- SEO & Marketing
Trusted by jewelry & lifestyle brands









What We Do
An Overview of Our B2B Jewelry Website Services
From the first wireframe to the first wholesale order, we cover everything a jewelry manufacturer, wholesaler or diamond trader needs to sell to the trade online. Each service is explained in detail further down this page.
- B2B Wholesale Portal Development
- Gold & Silver Rate-Linked Dynamic Pricing
- Digital Jewelry Catalog with Advanced Filters
- Bulk Ordering, RFQ & Custom Order Management
- ERP, Inventory & Accounting Integration
- Hybrid B2B + B2C Jewelry eCommerce Stores
- WooCommerce & Shopify Jewelry Store Development
- Jewelry Website Redesign & Platform Migration
- Diamond & Gemstone Inventory Listings
- Jewelry SEO & Lead Generation
- WhatsApp & Email Marketing Automation
- Website Maintenance, Security & Support
Self-service ordering for your trade buyers
Wholesale and retail from one website
Metal-rate-linked pricing on every product
Design, development and marketing under one roof
Our Work
Jewelry & Diamond Websites We Have Delivered
A look at jewelry, diamond and luxury brands we have designed and built websites for, each crafted to present fine products beautifully and turn visitors into enquiries.

Infinity Diamonds
Diamond jewelry brand website

Diff Luxury
Luxury brand eCommerce website

Opulent Diam
Diamond business website

Diamond Manufacturers
Diamond manufacturing company website
Technology
The Technologies We Build With
We choose the platform around your catalog size, pricing rules and budget, never the other way round. Every website we build is fast, secure, mobile-first and easy for your team to manage.
We Build On
WooCommerce
WordPress
Shopify Plus
Laravel
PHP
React
Next.js
Node.js
We Migrate From
- Magento
- Wix
- OpenCart
- Old custom / HTML sites
Capabilities
Core B2B Jewelry Website Capabilities We Deliver
Eight capabilities that together cover B2B jewelry website development end to end, from how your prices are calculated to how your retailers reorder.
B2B Wholesale Portal Development
Phone calls, WhatsApp photos and Excel order sheets slow your team down and cause costly mistakes. We build a private wholesale portal where approved retailers log in, see only the collections and prices meant for them, and place orders themselves, any time of day.
- Retailer registration with admin approval
- Customer groups with private collections
- Order history, reorders and account dashboard
Gold & Silver Rate-Linked Pricing
Jewelry prices change every day, and a fixed price list is out of date by lunchtime. We set up pricing that calculates each product from metal weight, purity, the day’s metal rate, making charges, stone value and GST, so one rate update refreshes your whole catalog.
- Daily gold, silver and platinum rate updates
- Making charges per gram, per piece or percentage
- Tiered prices and discounts by buyer group
Digital Catalog with Advanced Filters
Retailers shouldn’t have to scroll through hundreds of designs to find one ring. We build jewelry-specific catalogs that filter by the attributes your buyers actually search for, with sharp product photography and protection for your designs.
- Filters for metal, purity, weight, stone, carat and collection
- High-resolution zoom, 360° and video support
- Watermarked images and login-only designs
Bulk Ordering, RFQ & Custom Orders
Wholesale buyers order by the dozen, ask for quotes and request their own variations. We give them fast bulk-order tools and a clear quote and custom-order flow, so nothing gets lost between a WhatsApp message and your production floor.
- Quick order by design number or SKU
- Minimum order quantities and size-wise ordering
- Request-for-quote and custom design requests
ERP, Inventory & Accounting Integration
When your website and your back office don’t talk, someone re-types every order by hand. We connect your site to the ERP, inventory and accounting software you already use, so stock, orders and invoices stay accurate in both places.
- Two-way stock and product sync
- Orders pushed straight to your ERP or accounts
- GST-ready invoices, credit limits and payment terms
Hybrid B2B + B2C Jewelry Stores
Many jewelry brands sell to retailers and to consumers at the same time. Instead of running two separate websites, we build one store that shows trade pricing and bulk tools to approved buyers and a beautiful retail experience to everyone else.
- Separate trade and retail prices on one catalog
- Different checkout and payment rules per buyer type
- One inventory, one dashboard to manage it all
Website Redesign & Platform Migration
An outdated website makes a premium jewelry brand look ordinary and can’t keep up as your catalog grows. We redesign and move your site to a modern platform while carefully protecting the product data and Google rankings you have already built.
- Product, customer and order data migration
- URL redirects to protect SEO rankings
- Fresh, premium design that matches your brand
Jewelry SEO & Marketing Automation
A great B2B website still needs retailers to find it. As a jewelry marketing agency too, we help bring new trade buyers in and keep existing ones reordering, with SEO, ads and automated follow-ups built around long wholesale buying cycles.
- SEO for jewelry manufacturer and wholesaler searches
- New collection alerts by email and WhatsApp
- Lead capture and reorder reminders
How We Work
How We Collaborate With Jewelry Businesses
A clear, transparent process with one point of contact, regular updates and no surprises from kickoff to launch day and beyond.
Discovery & Planning
We learn your products, pricing model, buyers and workflows, then map out the features and timeline.
UX & UI Design
Wireframes and premium designs that make your collections shine and ordering effortless.
Development
Clean, secure code, pricing rules and integrations built and shared with you in regular demos.
Testing & Launch
Thorough testing on every device, team training, then a smooth go-live for your buyers.
Support & Growth
Maintenance, updates and marketing that keep your website fast, secure and bringing in buyers.
FAQ
Frequently Asked Questions About B2B Jewelry Websites
The questions jewelry manufacturers, wholesalers and diamond traders ask us most before starting a project. Have a different question? Just ask.
Do you specialize in jewelry websites or general eCommerce?
Jewelry is one of our core industries. We already provide marketing and web design for jewelers, so we understand metal-rate pricing, trade buyers, design protection and how retailers actually place orders. Every B2B website we build is planned around those needs rather than a generic online-shop template.
What is a B2B jewelry website and how is it different from a normal store?
A B2B jewelry website is built for trade buyers such as retailers, dealers and distributors. Buyers need approval to log in, see their own wholesale prices, order in bulk and often buy on credit terms. A normal retail store shows one price to everyone and sells one piece at a time.
Can product prices update automatically with daily gold and silver rates?
Yes. We set up pricing that calculates each product from its metal weight, purity, the current metal rate, making charges, stone value and taxes. You update the metal rate once and every price across your website updates with it.
Can you integrate the website with our ERP or accounting software?
Yes. We can connect your website with the ERP, inventory or accounting software you already use so that stock, orders and invoices stay in sync. We review your current system during the discovery call and confirm the best way to integrate it.
Can we sell to retailers and to end customers from one website?
Yes. We build hybrid B2B + B2C stores where approved trade buyers see wholesale prices and bulk-order tools after logging in, while regular visitors see retail prices and a standard checkout, all from one catalog and one dashboard.
Can you redesign or migrate our existing jewelry website?
Yes. We migrate jewelry websites from older platforms and custom builds to WooCommerce, Shopify or a custom solution, moving your products and customer data and setting up redirects to protect your search rankings.
How long does a B2B jewelry website project take?
It depends on your catalog size, pricing rules and integrations. After the discovery call we share a clear project plan with milestones for design, development, testing and launch, so you know exactly what to expect.
How much does a B2B jewelry website cost?
Cost depends on the features and integrations you need. We give you a transparent, itemised proposal after understanding your requirements, and we can plan the project in phases so you can launch sooner and add advanced features later.
Do you provide support and marketing after launch?
Yes. We offer ongoing maintenance, security updates and training for your team. As a jewelry marketing agency, we can also run SEO, ads and email or WhatsApp campaigns to bring new retailers to your website.
Let's Talk
Ready to Build Your B2B Jewelry Website?
Tell us about your business and what you want your website to do. No hard selling, just a focused conversation about your goals.
What Happens Next
- 1. We review your requirements
- 2. You get a personal response from our team
- 3. A free discovery call to understand your business
- 4. A tailored proposal with scope and timeline
- 100% Confidential
- NDA Available